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LinkedIn Optimisation

A clear, confident LinkedIn presence that reflects your leadership story

Your LinkedIn profile is often the first place your professional story is seen. It’s where employers, recruiters and senior leaders form their first impression, not just of what you’ve done, but of who you are and where you’re heading.

If your profile feels outdated, unclear or disconnected from the roles you’re aiming for, this is where we begin. Together, we’ll shape a LinkedIn presence that reflects your strengths, leadership potential and the value you bring to an organisation.

This is about clarity, credibility and alignment, not algorithms, not templates, not noise.
Book a call today

Why LinkedIn matters for your career

​LinkedIn isn’t just a digital CV. It’s your professional brand, your leadership presence and your year‑round visibility.

A strong profile helps you:
  • communicate your value with clarity
  • position yourself confidently for senior roles
  • attract opportunities aligned with your direction
  • build credibility with decision‑makers
  • feel more in control of your career narrative

When your LinkedIn profile reflects your real value, doors open, often quietly and often unexpectedly.

What LinkedIn Optimisation gives you

​You’ll walk away with:

  • a clear, confident profile aligned with your next step
  • a narrative that reflects your leadership identity
  • a headline and summary that position you intentionally
  • achievement‑led experience sections that highlight your impact
  • a profile that works for you all year round

This is your leadership story, expressed clearly, calmly and credibly.

LinkedIn Optimisation options

Your LinkedIn profile should do more than list your experience. It should communicate your leadership, credibility and value, so the right people understand the impact you can make.
​

Whether you're looking for your next role, building your professional reputation or increasing your visibility, this service helps you create a profile that reflects who you are today and where you're heading next.
LinkedIn Refresh + Strategy & Activation                                  £250.00         
Ideal if you already have a profile but it isn’t reflecting your value, direction or leadership identity. We refine your narrative, strengthen your positioning and ensure your profile communicates your impact clearly and confidently.

Includes:
Full profile review
  • refreshed headline, summary and experience sections
  • strategic positioning aligned to your goals
  • tailored recommendations for visibility and engagement

​Custom banner creation

LinkedIn Strategy & Activation Session (60 minutes)
  • how to use LinkedIn intentionally
  • how to show up confidently without feeling performative
  • what actually matters on LinkedIn (and what doesn’t)
  • a simple, sustainable approach you can maintain all year
​Linked In Profile Creation + Strategy & Activation                       £350.00                                                                                           
Perfect if you’re starting from scratch or don’t currently have a profile. We build a clear, compelling LinkedIn presence that reflects your strengths, achievements and leadership potential, aligned with the roles you’re aiming for.

Includes:
Full profile creation
  • strategic positioning aligned to your goals
  • rewritten headline, summary and experience sections
  • tailored recommendations for visibility and engagement

Custom banner creation
​

LinkedIn Strategy & Activation Session (60 minutes)​
  • how to use LinkedIn intentionally
  • how to show up confidently without feeling performative
  • what actually matters on LinkedIn (and what doesn’t)
  • a simple, sustainable approach you can maintain all year

LinkedIn support for organisations

Human‑centred support that strengthens professional visibility across your teams   POA

For organisations navigating change, growth or leadership development, LinkedIn can be a powerful tool , but many employees don’t know how to use it confidently or strategically.

I offer tailored LinkedIn support for organisations that helps your people:
  • articulate their value clearly and confidently
  • strengthen their professional presence
  • represent your organisation with credibility
  • feel more empowered during transition or outplacement
  • build visibility that supports both individual and organisational goals

This support can be delivered as:
  • Group workshops
  • Team training sessions
  • Leadership development modules
  • Outplacement support packages
  • 1:1 LinkedIn coaching for senior leaders

The focus is always the same: clarity, confidence and a grounded approach that helps people feel in control of their professional story.

Ideal for: Organisations undergoing restructuring, leadership development, outplacement, or wanting to strengthen employee visibility and confidence.

What my clients say

Thanks so much Kathryn. You were really approachable and spoke knowledgeably about it all. ​
​Found it really useful going through the structure of the profile and tips/suggestions of what to include
​Thank you for all your work on my LinkedIn profile, this helped a lot and helped generate more interviews,, I really appreciated your input and help. Director of Tech Implementation

Why this work matters

​When your LinkedIn profile reflects your real value, you feel more confident, more visible and more in control of your career direction.
​

It’s not about being louder. It’s about being clearer.

​Intentional. Credible. Aligned with where you’re going next.

Ready to elevate your LinkedIn presence?

Book your "Right Fit Discovery" Call.  
Let's talk about where you are and what support will help you move forward.
Book a call today

Services

CV Support
LinkedIn Support
Job Search Strategy and Support
Interview Coaching
​Free Resources
Career Essentials Shop
​Blog
​Podcast

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📸 All photos of Kathryn "The Career Owl" are ​taken by the amazing Photographer  Katie Needle
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  • My Story
  • 1-2-1 Services
    • Career Coaching & Clarity
    • CV Optimisation
    • LinkedIn Optimisation
    • Job Search Support
    • Interview Coaching
  • Organisational Support
  • Speaking and Training
  • Book
  • Free Resources
    • Podcast
  • Career Essentials Shop
    • Your Career Pathway Toolkit
    • Leadership Career Transition Roadmap
  • Blog
  • Contact Us